New Mexico Statewide Spanish‐Language Campaign 
Changing the Latino Immigrant Community’s Perceptions Towards Domestic Violence

NMCADV in collaboration with Hispanic Communications Network (HCN) developed a multimedia campaign that addresses current perceptions of domestic violence (DV) within the Latino immigrant community – where DV is considered a social norm and tolerated by those not directly affected – and works to change perceptions among young adults so they consider DV to be unacceptable.

If individuals within communities do not realize how their families, children and they themselves are negatively affected by DV, they will continue to ignore DV and simply consider it as a social norm within the Latino community.
Click here to learn more about the Cambia EL Estatus campaign.